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Lists

A List in Abelo is a static collection of customer contacts. Lists are ideal for one-off promotional broadcasts, VIP customer groups, event guestlists, or contacts imported directly from offline retail points of sale.

Unlike dynamic segments that update automatically based on customer behavior, contact lists maintain a fixed group of profiles until explicitly modified.

1. Overview

Understanding when to use lists versus dynamic segments helps you choose the right targeting mechanism for your campaigns:

Feature Static Lists (Audience > Lists) Dynamic Segments (Audience > Segments)
Membership Type Static: Contacts added during file upload or manual association. Dynamic: Evaluated in real time using rules and purchase behavior.
Data Source Spreadsheet upload (Custom CSV or Shopify export) or lead widgets. E-commerce orders, total spend, RFM activity, and customer tags.
Updates Updated by uploading a replacement CSV file or editing profiles. Profiles enter and exit automatically as customer actions occur.
Best Used For Offline retail contacts, promotional guestlists, imported subscriber bases. High-spenders, repeat buyers, recent shoppers, lapsed customer win-backs.

2. Lists Directory

Navigate to Audience > Lists in the main sidebar to view and manage all contact lists configured for your organization.

The lists table displays:

  • List Name: Descriptive name assigned to the list.
  • Last Updated: Date of the most recent profile addition or replacement.
  • Profiles: Total count of active profiles contained in the list.
  • Actions:
    • Create Campaign: Launch a new Viber or SMS standard campaign targeted directly at this list.
    • View Details: Open the list details view.

3. Creating a Contact List (CSV Import)

To create a new contact list via file upload:

  1. Navigate to Audience > Lists.
  2. Click Add new List.
  3. In the modal, provide a List Name (e.g., Summer VIP Subscribers).
  4. Select the Source Type:
    • Custom CSV: A spreadsheet exported from your internal CRM, POS, or database, based on our provided template.
    • Shopify Customer Export: A native customer export spreadsheet from Shopify.
  5. Upload your .csv file into the upload dropzone.
  6. Click Save to begin ingestion.

CSV Formatting Guidelines

To ensure smooth processing, follow these specifications:

  • File Format: Standard CSV (text/csv) with UTF-8 character encoding.
  • File Size Limit: Up to 10 MB per file.
  • Phone Numbers: Must be formatted in international E.164 format (e.g., +306912345678).
  • Template Available: You can download the official sample CSV template directly from the upload modal to ensure column headers match expected schema fields.

4. List Details View

Clicking View Details on any list row opens the list detail page.

List Overview & Actions

  • Overview Details: Displays list name, creation source, total profile count, and last update timestamp.
  • Send Campaign: Click Send Campaign to immediately initiate a new standard campaign across Viber or SMS targeted at this list.
  • Replace List Content: Upload a new CSV file to replace the entire membership of the list while retaining its identifier and historical campaign references.
  • Delete List: Permanently delete the list. A confirmation dialog prevents accidental deletion. Deleting a list does not delete the individual customer profiles.

Profile Membership Table

The detail page displays all individual profiles associated with the list:

  • Inspect recipient names, phone numbers, and marketing consent badges.
  • Review commercial value metrics (sales generated and order count) for each contact.
  • Use the Remove action to disassociate an individual profile from the list.